Usastylishtees - See Somethin’ Say Somethin’ Shirt

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"I've been trying to make it a point to tell the story of my clothes, but it's hard to be honest and say, ‘This is my cost, this is how much I make on this piece, this is why you should support my brand and the people who made it,'" Stanley says. "I love going to a store, and I have friends who have boutiques and work so hard. They deserve to make that margin, but the retail markup is really why clothes get so expensive. That's where I get stuck."

See Somethin' Say Somethin' Shirt

If you're of the "buy less, buy better" mentality, it isn't hard to justify the higher price. Plenty of Stanley's customers are investment-minded and care about her commitment to ethical, sustainable, small-batch production, but some still need to be convinced that it's "worth" buying one of her dresses instead of five cheaper versions. Lucette Romy, the founder of The Wylde, an organic label handmade in Bali, has had similar conversations with her customers about the higher price of organic cotton, botanical dyes, and dignified labor. "But it often isn't enough to change their minds," she says. So she found another way to get the point across: Every item on her site comes with a cost-per-wear breakdown. Her new organic cotton dress goes for 260 Australian dollars, or $178, but if you wear it 10 times, it's $18 per wear. By the time you've worn it 50 times, it's under $4. If you intend to keep it for years, as you should, that number would come down to pennies. Suddenly it's a bargain.

See Somethin' Say Somethin' Hoodie

Longevity and quality are Ryan Roche's bread and butter too, and they're best exemplified by her cashmere sweaters handmade in Nepal. "We always try to tell the story of our brand, and from the beginning, the first thing that ever came out of my mouth was about the materials, where our clothes are made, and who had their hands on it," she says. "When you purchase our sweater, we want [you] to have it forever. The price is not going to be the same as somewhere else, because it really will last a lifetime. The key is to communicate that [to the customer], so people see why the sweater is $800, and why you'd rather buy that than the $89 sweater with a questionable path."

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