Usastylishtees - Particle Kid October 24 2024 The Guild Theatre, Menlo Park CA Shirt

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Fringed vacation tees had a moment on the Spring '18 runways. The cheeky T-shirt made its first cameo at Vaquera, where it came complete with a surf-style logo. In Milan, Marco de Vincenzo showed the style as a swishy fringed tunic with a digitized sunset graphic, and in Paris at Loewe, for a collection based on the "traveling woman," Jonathan Anderson whipped one up and emblazoned it with the label's logo. These designer incarnations aside, the shirts have humble beginnings. Souvenirs often bought at beach stalls and worn by spring breakers, fringed tees make for easy—and cheap—cover-ups. They're also beloved by the DIY contingent, if Pinterest is anything to go by. (One tie-dyed, party-ready shirt we came across has a description that reads, "I will make one of these this summer!!") But you don't have to trawl boardwalks or Pinterest boards to find one of your own: Here, eight of the best fringe shirts to buy now.

American retail is in trouble, but if you're a small brand with a cult following, there's nothing better than opening your own brick-and-mortar store. ATM Anthony Thomas Melillo bowed its first pop-up in East Hampton this summer, and even after nearly five years in business, Melillo gleaned priceless new insights from his customers. "Being in the store and seeing how people shop changed everything," he said. "Women weren't coming in to get just one item. They would buy the same T-shirt or dress in every color, or leave with five different pieces." Which is to say: If an item does well, ATM will offer it every season and in multiple different colorways. Melillo knows that when you find the perfect white T-shirt (like one of his ribbed micro-modal crewnecks, which feel softer than cashmere), you dread the day it gets worn out and you can't find another one. But with ATM, those classic, best-selling pieces are always there.

New to ATM for Spring '17 was a special silk that looked like leather from a distance, but collapsed into soft satin up close. Melillo took a popular striped shirtdress from last season and gave it a more '50s bent with a longer hem and short, rolled-up sleeves. He also introduced new pants that will no doubt be a hit with his loyal customers: They're wide through the leg, sit away from the body, and have sharp pleats down the front—but they feel like yoga pants. He styled them with a cashmere hoodie in the lookbook, but we're thinking you could wear them almost anywhere.

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