Usastylishtees - Oklahoma Sooners Toby Keith Don’t Let Old Man In Signature Shirt

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It also makes sense given Lorenzo's past life working as a sports agent for the L.A. Dodgers and a party promoter across the city's nightclubs; for him, building a sense of community is simply second nature. It's an instinct that has proven useful over the past few months as his team has grappled with the challenges posed first by COVID-19 and now by the upswell of protests and petitions prompted by the latest spate of police brutality in Black communities across America.

With his latest Essentials collection, dropping today, July 1, on PacSun, Lorenzo is continuing to make good on that promise, with pieces retailing between $40 and $200. Here, the Essentials logo is plastered across sweatshirts, knits, and jersey shorts—a clear indication that the brand is becoming a status symbol in its own right. (The fact it's modeled by some of fashion's most in-demand faces, including Evan Mock and Alton Mason, doesn't hurt either.) "We don't feel that accessibility needs to be a knockoff or a cheaper version of a better thing," Lorenzo explains. "Why not just make a great thing at an accessible price point that is founded in honesty."

"It's a little easier for us as a brand to speak to what's happening in these times, because we have a history and a culture of compassion and understanding and empathy for all people, and so the adjustment hasn't been too hard," Lorenzo adds. "Being a person of color, this has always been a part of my life. Everything from our approach to clothing to the way that we run our office has always started with a strong belief in inclusion and diversity and investing in people of different backgrounds and cultures to tell the best and most honest stories."

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